CGI PRODUCTION
LIFESTYLE & APPLICATION
CGI assets created by Invicta Media B.V. on behalf of Signify myCreation, Philips Hue, Cooper Prentalux and Lightolier. All visual assets remain the property of Signify.
1 Strategic Intake & Briefing
• Understand product, target audience and goals.
2 Creative Strategy & Concept
• Create moodboards, themes, and storytelling approach.
• Define the visual style (look & feel).
3 Scope & Planning
• Identify required assets (hero visuals, teaser videos,
product renders, social posts).
• Align deadlines and versions with release milestones.
4 Iterative Production Process
• Multiple interactive feedback moments.
5 Post-production
• Color correction, editing to ensure photorealism and
consistency.
6 Asset Delivery & Adaptation
• Deliver final files in all required formats.
• Adapt content for different channels and markets.
THE PROCESS:
CALL US
+ 31 6 34 16 92 68
LAUNCH YOUR NEXT STORY TO INFINITY!
MAIL US
hello@invictamedia.nl
VISIT US
De Nedervonder 7
5061JP
Oisterwijk
The Netherlands
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