CONCEPTING
In concepting, we offer two types of services: developing a campaign briefing or creating a concept from scratch. During a campaign briefing, we can take on a supportive role in developing the art direction. If you have devised the perfect plan for what you want to achieve and who you want to reach, but are unsure how to bring it to life visually, we can fully take over and turn it into a high-end concept.
3D PRINT TECHNOLOGY
For Signify’s 3D-printed lighting brands, we created campaign visuals that artistically capture the essence of the production process. Instead of showing the factory environment, we reimagined it through a refined, design-driven lens, transforming industrial manufacturing into a premium visual experience.
DESIGNER SERIES
For Signify myCreation, we developed the full launch kit for their new luminaires: Blossom and Cloak. These were created in collaboration with renowned designers Lex Pott and Basten Leijh. To emphasize this unique partnership, the launch videos integrate sketches, blending seamlessly into the final product to reveal the design process behind the luminaires.
SUSTAINABILITY IMAGES
We were given full creative freedom to visualize the circular production process for Signify's 3D-printed brands. Each image we created connects the final product with its source material, making the journey from waste to design both clear and compelling.
A dynamic tornado effect shows the transformation: the source material being shredded, turned into filament, and ultimately 3D-printed into a luminaire. This striking visual metaphor highlights Signify's sustainable approach and innovative use of recycled resources.
CGI assets created by Invicta Media B.V. on behalf of Signify myCreation. All visual assets remain the property of Signify.
1 Strategic Intake & Briefing
• Understand product, target audience and goals.
2 Creative Strategy & Concept
• Develop the core message and creative direction.
• Create moodboards, themes and storytelling approach.
• Define the visual style (tone of voice, look & feel).
3 Scope & Planning
• Identify required assets (hero visuals, teaser videos,
product renders, social posts).
• Align deadlines and versions with release milestones.
4 Pre-production
• Write scripts (for video/animations).
• Create storyboards or styleframes.
5 Iterative Production Process
• Multiple interactive feedback moments.
• Create both static images and moving visuals.
6 Post-production
• Color correction, editing to ensure photorealism and
consistency.
7 Asset Delivery & Adaptation
• Deliver final files in all required formats.
• Adapt content for different channels and markets.
THE PROCESS:
CALL US
+ 31 6 34 16 92 68
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MAIL US
hello@invictamedia.nl
VISIT US
De Nedervonder 7
5061JP
Oisterwijk
The Netherlands
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