CROWN SERIES
For Lightolier. To infinity.
We partnered with the American lighting brand Lightolier to produce the full launch kit for the Crown Series. This included all configurator assets, showcasing the wide variety of textures and color options. The video highlights this flexibility, positioning it as a key feature of the new spotlight family.
As Lightolier had not released product videos before, we developed a fresh visual identity tailored to the brand. The result is a cohesive set of assets that both reflects Lightolier’s character and establishes a strong foundation for future launches.
CGI assets created by Invicta Media B.V. on behalf of Genlyte Lighting Solutions. All visual assets are the property of Signify.
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